Claims travel. Trials don't.
Marketing material moves freely between farms, conferences and inboxes. The underlying trial, what was tested, against what control, on what soil, in what season, usually doesn't.
Proof is an independent evidence ledger for arable systems. It records what was tested, against what control, under what conditions, and what happened. We're starting with biological and biostimulant trials.
Biological and biostimulant products are advertised in every catalogue, presentation and email signature. The trials behind the claims sit in private folders, rarely structured the same way twice. Decisions get made on fragments.
Marketing material moves freely between farms, conferences and inboxes. The underlying trial, what was tested, against what control, on what soil, in what season, usually doesn't.
A trial in Lincolnshire on heavy clay against an untreated control is not the same record as a trial in California on sandy loam against another biological. Without a shared structure, two trials that look similar cannot be read together.
Positive trials get printed. Null, negative and mixed trials sit in private folders, get re-run until the number moves, or quietly disappear. The public picture of biological performance is the picture of what was kept, not what happened.
Five stages. Each one is structural, not editorial.
A locked Proof Record produces two artefacts. A public redacted record carries enough context for a serious reader to inspect the evidence. A private envelope holds what cannot be public, the exact farm, the field boundary, the raw files, the commercial documents, visible only to the contributor and authorised parties.
Public where the evidence belongs. Private where the farm does.
A null trial is not a public-relations problem. It is evidence. So is a negative trial, a mixed trial, a trial whose protocol unravelled in the third week of June. Proof preserves these records with the same care as positive ones, the same field schema, the same evidence requirements, the same permanence.
A trustworthy evidence base cannot be built from positive outcomes alone.
A Proof Record holds the elements needed to read a trial in context, and to compare it with others. Below is the anatomy.
Proof Records are records of what happened under stated conditions. They are not product endorsements, product rankings or guarantees of future performance.
Proof is opening to people who run, support or use treatment-and-control trials in arable systems. Agronomists are the sharpest first wedge; the work makes sense for several others.
You already run treatment and control trials across multiple farms each season. Proof gives those trials a common structure, protects client privacy by default, and turns each season's work into a permanent evidence base, and into Client Evidence Packs you can share with a farm without exposing what should stay private.
Your own trials on your own land are evidence. Record them to the same standard as commissioned work. Operational data stays in the private envelope; the structured outcome contributes to the public record under your chosen attribution.
On-farm trials, with real-world variability, are difficult to place through formal publication channels. Proof records them properly: protocol, evidence, comparison, outcome, and preserves them alongside everyone else's contributions.
Sponsored, supported or commissioned trials are welcome, with conflicts declared up front. A declared conflict changes how a record is read. It does not invalidate it.
The records entered in Proof's first seasons will define what serious arable evidence looks like. Apply now to record real treatment and control trials, build a credible evidence base over seasons, and shape the conventions later contributors will work to.