Write it down once. Prove it for years.
A farmer writes down what they did, when they did it, and what happened afterwards. That single record then answers questions for nine different industries who are currently estimating the answer. None of them see the farm unless the farmer says so.
One record. Nine people who need it, for nine different reasons.
This is a single application, written on a spring morning on one field. Choose who is asking. The record does not change. What they read from it, the question it settles for them, and the part they still cannot see, all do.
Not a free text box. A shape that means the same thing on every farm.
Records are structured, so a figure from one farm can stand next to a figure from another without anybody having to interpret it. Here is what is captured, by type of operation.
A trial answers the question under the conditions it was run in.
Trials are careful, controlled and necessary. They are also few, expensive and run somewhere that is not your farm. Farm records are the opposite on every axis, which is why the two belong together rather than in competition.
Precise, and somewhere else.
- Four to eight site years, often on one soil type
- Conditions controlled, which is the point and also the limit
- Ends when the funding ends, so the year after is rarely seen
- Answers whether it can work
- Costs six figures and takes three years
Messier, and where you actually farm.
- Thousands of fields across every soil, season and system
- Conditions recorded rather than controlled, so the variation is the finding
- Keeps running, because it is a by-product of farming rather than a project
- Answers whether it does work, on ground like yours
- Costs a farmer forty seconds at the time
Proof does not replace trials. It tells you which of their conclusions survived contact with a real farm, and names the conditions where they did not.
The industry gets the picture. Nobody gets your farm.
This is the trade that makes the whole thing possible, and it only works if it is honest in both directions.
Identified farm records are not sold.
Organisations pay for the aggregated, anonymised picture, and for records a farm has chosen to share with them by name. Every one of those views is logged, visible to the farm, and can be withdrawn.
Below five records, nothing is published.
Narrow a question far enough and the individual farm becomes obvious again, so Proof stops answering. It applies to paying customers, and it applies to Proof. Nobody can buy their way past it.
No scores, no rankings, no verdicts.
There is no traffic light on any farm, no percentile badge and no supplier league table. Proof holds the record. Anyone who wants to draw a conclusion draws it themselves, with their own name against it.
Absence is not filled in.
Where a record does not exist, Proof says so rather than substituting a regional average to make a page look complete. A gap reported as a gap is worth more than a number nobody can defend.
Nine industries, one underlying record.
Each of these has a different question and a different reason to distrust the answer they currently get. Each page below is written for that reader and nobody else.
Every farmer near you is a comparison you have never seen.
Find out what actually worked on ground like yours, instead of what worked in the brochure.
Read moreAgronomistsYour judgement, backed by a record rather than a memory.
Build evidence across your client base and stand behind advice with something checkable.
Read moreManufacturersFind out how your product behaves where you never tested it.
Real conditions, real farms, including the ones where it did not perform.
Read moreResearchThe field data your trials were never funded to collect.
Thousands of site years of recorded conditions, with the method held next to the figure.
Read moreSupply chainsYou can name the supplier. Can you name the fields?
Connect a purchase to farm level evidence and find out what your claim will actually carry.
Read moreBanksLending against a practice nobody checked.
See whether the work happened on the ground, not whether a box was ticked on a form.
Read moreInsurersThe causation chain between a decision and a loss.
Dated records of what was done and when, rather than a reconstruction after the event.
Read moreGovernmentYou have a statutory target. Most of your evidence is a model.
A measured layer underneath the inventory, with the gaps shown rather than smoothed.
Read moreInstitutionsTen thousand downloads. How many fields changed?
Follow a recommendation from publication to the field, and find out where it works.
Read moreBring one question you currently answer with an estimate.
Twenty minutes. We will take your question, find the records that bear on it, and show you the answer, the denominator behind it, and the part of it nobody can currently evidence. Including when that last part is most of it.